ONE SNEAKER A YEAR. NOT A SHORTAGE OF IDEAS, BUT A DISCIPLINE. THE MOST HONEST FORM OF SUSTAINABILITY WE KNOW.
A YEAR IS HOW LONG IT TAKES TO DO IT WITHOUT CUTTING CORNERS. TO CHOOSE THE LEATHER IN PERSON. TO GET THE LAST RIGHT. TO BUILD A SOLE THAT CAN BE RENEWED. TO MAKE EACH PAIR BY HAND. RUSH ANY OF IT AND THE QUALITY GOES, AND WITH IT THE LONG LIFE THAT MAKES THE WHOLE THING WORTH DOING. IT IS RELEASED WHEN IT IS READY, AND NOT BEFORE.
MOST OF THE INDUSTRY RUNS THE OTHER WAY. NEW RELEASES EVERY FEW WEEKS, EACH ONE ASKING TO REPLACE THE LAST. THAT IS NOT NEWNESS. IT IS WASTE WITH A CALENDAR. WE REFUSE THE TREADMILL.
ONE SNEAKER A YEAR. NO COMPROMISE AND NO CORNERS CUT. FEWER THINGS, MADE PROPERLY, MADE TO LAST. THAT IS THE WHOLE IDEA.
FURTHER READING
