SNEAKER CARE VIDEO GUIDES

MADE IN ENGLAND

A SNEAKER MADE BY HAND IS AN ENTIRELY DIFFERENT OBJECT TO ONE THAT IS NOT.

EVERY 1812 SNEAKER IS MADE IN ENGLAND. HAND LASTED, BY PEOPLE WHO HAVE SPENT YEARS LEARNING ONE THING WELL. FROM HIDES CHOSEN ONE AT A TIME.

THE KNOWLEDGE IS IN THE HANDS. IN THE WAY A HIDE IS HELD TO THE LIGHT. IN THE PULL OF LEATHER OVER THE LAST.

MADE IN ENGLAND IS NOT A LABEL. IT IS A COMMITMENT.

DISCOVER DESIGN
DISCOVER MATERIALS
DISCOVER SUSTAINABILITY
DISCOVER MIDAS

HAND HOLDING A STITCHED SNEAKER, SOLE SIDE UP, IN BLACK AND WHITE

MADE IN ENGLAND

EVERY 1812 SNEAKER IS MADE IN ENGLAND.

MADE IN ENGLAND IS NOT A LABEL. IT IS A COMMITMENT.

WORKSHOP MACHINERY AND TOOLS, BLACK AND WHITE, WIDE CROP

THE PROCESS

A SNEAKER IS NOT MADE OVERNIGHT.

IT IS DRAWN, PATTERNED, CUT BY HAND, CLOSED AND HAND LASTED. FORCES THAT CANNOT BE HURRIED.

IT IS THIS PASSAGE, FROM IMAGINATION TO MANUFACTURE, THAT TURNS AN IDEA INTO AN OBJECT TO BE LIVED IN.

WORKSHOP ROOM WITH LARGE WINDOWS AND LONG WORKBENCHES, BLACK AND WHITE
WORKSHOP MACHINERY AND TOOLS IN BLACK AND WHITE
WOODEN LAST, HAMMER AND TOOLS ON A WORKBENCH IN BLACK AND WHITE
BLACK MATERIAL STRIPS WITH HANDWRITTEN NOTES, SEEN FROM ABOVE
RACKS OF LASTS IN A WORKSHOP, BLACK AND WHITE
CUT PIECES OF BLACK AND WHITE MATERIAL, CLOSE UP
INDUSTRIAL STITCHING MACHINE IN A WORKSHOP, BLACK AND WHITE
HANDS WORKING ON A SNEAKER UPPER AT A WORKBENCH IN BLACK AND WHITE
TOE AREA OF A SNEAKER UPPER ON A LAST, CLOSE UP, BLACK AND WHITE
HANDS WORKING LEATHER ON A BENCH, BLACK AND WHITE, WIDE CROP

DESIGN

ROLLED BROWN LEATHER HIDES, CLOSE UP

MATERIALS

SHELVES OF WOODEN LASTS IN SEPIA

LASTING

HANDS WORKING LEATHER ON A BENCH, BLACK AND WHITE, WIDE CROP

FROM THE JOURNAL

INSIDE THE MAKING OF 1812