FAST FASHION LOOKS CHEAP. THE PRICE ON THE TAG IS NOT THE PRICE THAT IS PAID. SOMEONE PAYS IT, AND SOMETHING DOES.
IT IS BUILT ON VOLUME. MADE FAST, SOLD FAST, THROWN AWAY FAST. CLOTHES AND SHOES DESIGNED TO LAST A SEASON AND THEN BECOME WASTE. THE SPEED IS THE PRODUCT, AND THE BIN IS THE DESTINATION.
THE COST FALLS ON THE GROUND, THE WATER AND THE AIR. ON LANDFILL THAT DOES NOT EMPTY. ON RESOURCES TAKEN TO MAKE THINGS THAT ARE GONE WITHIN MONTHS. WHAT IS MADE TO BE DISCARDED IS A COST DRESSED AS A BARGAIN.
THE COST FALLS ON PEOPLE TOO. THE LOWEST PRICE IS OFTEN PAID BY THE HANDS THAT MAKE THE THING, A LONG WAY OFF AND OUT OF SIGHT. CHEAP IS RARELY FREE. IT IS A BILL SENT SOMEWHERE ELSE.
WE CHOSE THE OTHER ROAD. ONE COLLECTION A YEAR. MADE BY HAND IN ENGLAND. LEATHER THAT EXCEEDS THE LEATHER WORKING GROUP STANDARD. BUILT TO BE RESOLED AND KEPT FOR YEARS. IT COSTS MORE TODAY AND LESS OVER A LIFETIME, AND IT SENDS NO BILL TO ANYONE OUT OF SIGHT.
COUNT THE WHOLE COST, NOT JUST THE TAG. THAT IS THE ONLY HONEST WAY TO READ A PRICE.
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