FAST FASHION IS BUILT TO BE THROWN AWAY. WE BUILD THE OPPOSITE. ONE COLLECTION A YEAR. MADE BY HAND IN ENGLAND. NO COMPROMISE AND NO CORNERS CUT. THIS IS NOT A STYLE. IT IS A POSITION.
SLOW IS THE WHOLE POINT. WE MAKE ONE COLLECTION EACH YEAR SO EVERY PAIR CAN BE MADE PROPERLY. WHEN A THING IS MADE WELL IT LASTS. WHEN IT LASTS IT IS NOT REPLACED. WHEN IT IS NOT REPLACED, LESS IS TAKEN FROM THE GROUND, THE WATER AND THE PEOPLE WHO MAKE IT. ONE PAIR WORN FOR YEARS ASKS LESS OF THE WORLD THAN MANY PAIRS DISCARDED.
OUR SNEAKERS ARE MADE TO BE CARED FOR AND REPAIRED, KEPT IN SERVICE, NOT BINNED. FULL GRAIN LEATHER DOES NOT WEAR OUT. IT WEARS IN. SCARS, CREASES AND PATINA BECOME PART OF THE STORY. A PAIR MADE THIS WELL CAN BE PASSED ON, NOT THROWN OUT.
MUCH OF THE INDUSTRY CHASES THE LOWEST COST. PROFIT FIRST, THEN PEOPLE, THEN THE PLANET. WE PUT IT THE OTHER WAY. MADE IN ENGLAND BY SKILLED HANDS, FROM MATERIALS WE CAN STAND BEHIND. THE WELFARE OF THE MAKER AND THE COMMUNITY COMES BEFORE THE MARGIN. THE LONG WAY COSTS MORE TODAY AND LESS OVER A LIFETIME.
THE CLAIMS ARE SIMPLE BECAUSE THEY ARE TRUE. EVERY LEATHER EXCEEDS THE LEATHER WORKING GROUP STANDARD. MASTER GRADE, AND NOTHING LESS. PACKAGING FSC CERTIFIED AND MADE IN ENGLAND. A SUPPLY CHAIN WE CAN TRACE FROM START TO FINISH. SNEAKERS BUILT TO BE RESOLED, NOT REPLACED.
THIS IS THE ROUTE WE CHOSE. ONE COLLECTION A YEAR. FEWER THINGS, MADE BETTER, MADE TO BE KEPT. THE SLOW WAY IS NOT THE EASY WAY. IT IS THE RIGHT ONE.
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