AS MUCH AS CAN BE SHARED THROUGH OUR WEBSITE AND SOCIAL CHANNELS, FAR MORE UNFOLDS BEHIND THE CURTAIN. AT 1812, THE UNSEEN IS AS VITAL AS WHAT IS PRESENTED. EVERY PAIR OF HANDMADE ENGLISH SNEAKERS HAS ALREADY BEEN SHAPED BY HUNDREDS OF PERSPECTIVES BEFORE IT REACHES YOU, COLOUR AND MATERIAL SPECIALISTS, MASTER SHOEMAKERS, FACTORY ARTISANS, CREATIVE TEAMS WORKING ACROSS DIGITAL AND VISUAL IDENTITY.
MAKING LUXURY HANDMADE SNEAKERS IS AN EXTRAORDINARILY INTRICATE ART. ON AVERAGE IT REQUIRES AROUND 22 DISTINCT MATERIALS, ASSEMBLED INTO 40 INDIVIDUAL COMPONENTS, AND BROUGHT TOGETHER THROUGH HUNDREDS OF PRECISE AND DELIBERATE ACTIONS. THIS INTRICATE PUZZLE FINDS RESOLUTION DURING THE DESIGN PHASE KNOWN AS PROTOTYPING, WHERE IDEAS ARE TRANSLATED INTO PHYSICAL FORM OVER A LAST SCULPTED TO REFLECT THE COMPOUND CURVES OF THE HUMAN FOOT.
THROUGH THE 1812 JOURNAL, THESE PROCESSES ARE SHARED FOR THE FIRST TIME. EVERY STITCH, CONTOUR AND FINISH IS THE RESULT OF INTELLIGENCE AND CARE. THE HOPE IS THAT WHEN YOU SEE 1812 SNEAKERS, THEY APPEAR NOT SIMPLY AS PRODUCT BUT AS AN EXPRESSION OF COLLECTIVE IMAGINATION BROUGHT VIVIDLY TO LIFE.
