A SNEAKER MADE THIS WELL HAS A SECOND LIFE, AND A THIRD. IT IS NOT USED UP. IT IS PASSED ON.

QUALITY HOLDS ITS VALUE. FULL GRAIN LEATHER, A SOLE THAT CAN BE RENEWED, A BUILD THAT DOES NOT FALL APART. THESE ARE THE THINGS THAT LET A PAIR BE RESOLD, INHERITED OR HANDED ON RATHER THAN DISCARDED. THE WORTH STAYS IN THE OBJECT.

THIS IS THE CIRCLE FAST FASHION CANNOT MAKE. A THROWAWAY SHOE HAS NOWHERE TO GO BUT THE BIN. A WELL MADE ONE KEEPS MOVING, FROM ONE OWNER TO THE NEXT, EACH ONE TAKING NOTHING NEW FROM THE WORLD.

BUY ONE GOOD PAIR. WEAR IT. WHEN THE TIME COMES, PASS IT ON. THAT IS A SNEAKER THAT NEVER REALLY ENDS.

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MADE TO BE KEPT

MADE TO BE MENDED

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