WHY YOUR FIRST PAIR SHOULD BE FROM OUR MADE IN ENGLAND SNEAKER BRAND

ON WHAT IT MEANS TO BUY YOUR FIRST SERIOUS PAIR OF HANDMADE ENGLISH SNEAKERS

THE FIRST PAIR IS THE ONE THAT CHANGES THE REFERENCE POINT.

BEFORE IT, THE STANDARD IS WHATEVER YOU HAVE BEEN WEARING. AFTER IT, YOU UNDERSTAND WHAT WAS MISSING. NOT BECAUSE THE SNEAKER ANNOUNCES ITSELF. BECAUSE IT DOESN'T NEED TO. IT SIMPLY FITS IN A WAY THAT NOTHING PRODUCED TO A PRICE CAN REPLICATE. IT WEARS IN RATHER THAN WEARING OUT. IT CARRIES THE SPECIFIC WEIGHT OF SOMETHING MADE WITH FULL ATTENTION.

WHY ENGLAND

ENGLAND IS WHERE THE STANDARD FOR HANDMADE SHOEMAKING WAS ESTABLISHED AND WHERE IT HAS BEEN MAINTAINED. NORTHAMPTONSHIRE'S ACCUMULATED KNOWLEDGE OF LAST DESIGN, LEATHER SELECTION, LASTING AND FINISHING IS THE RESULT OF CENTURIES OF PRACTICE PASSED HAND TO HAND. WHEN A SNEAKER IS MADE IN ENGLAND BY PEOPLE WORKING IN THAT TRADITION, THE KNOWLEDGE IS IN THE MAKING. NOT AS A CLAIM. AS A FACT.

WHY THE FIRST PAIR MATTERS

THE FIRST SERIOUS PAIR ESTABLISHES A NEW MINIMUM. FROM THAT POINT, THE BUYER UNDERSTANDS WHAT THEY ARE COMPARING EVERYTHING ELSE AGAINST. THAT UNDERSTANDING IS IRREVERSIBLE. ONCE YOU HAVE FELT A CORRECTLY LASTED SNEAKER SETTLE AROUND YOUR FOOT OVER THE FIRST FEW DAYS OF WEAR, THE EXPERIENCE OF A MASS PRODUCED SNEAKER DESIGNED ON A GENERIC LAST BECOMES IDENTIFIABLE AS WHAT IT IS.

WHAT THE FIRST PAIR IS

THE LEATHER ON AN 1812 SNEAKER IS FULL GRAIN, SELECTED BY EYE FROM NAMED TANNERIES, AND WILL DEVELOP FOR YEARS. THE LAST IS PROPRIETARY, BUILT WITH SPRINGLINE TO A SPECIFICATION THAT REFLECTS CORRECT FOOT ANATOMY RATHER THAN COMMERCIAL COMPROMISE. THE CONSTRUCTION IS DESIGNED TO BE RESOLED. THE PAIR IS MADE FOR THE DECADE, NOT THE SEASON.

AT 1812, THE FIRST PAIR IS DESIGNED TO BE EXACTLY THAT. THE ONE THAT CHANGES WHAT YOU EXPECT FROM A SNEAKER. MADE IN ENGLAND. BUILT TO LAST. MADE TO BE KEPT.