HOW TO CARE FOR LUXURY CANVAS SNEAKERS

CLEANING, PROTECTING AND MAINTAINING CANVAS SNEAKERS SO THEY LAST

CANVAS IS ONE OF THE OLDEST MATERIALS IN FOOTWEAR AND ONE OF THE MOST MISUNDERSTOOD IN TERMS OF CARE. MOST PEOPLE TREAT CANVAS SNEAKERS AS DISPOSABLE. THE CORRECT CARE ROUTINE EXTENDS THE LIFE OF A QUALITY CANVAS SHOE SIGNIFICANTLY AND PRESERVES ITS CHARACTER IN WAYS THAT NEGLECT CANNOT.

CLEANING

SURFACE DIRT ON CANVAS RESPONDS TO A SOFT BRUSH AND WARM WATER. WORK IN THE DIRECTION OF THE WEAVE. FOR MORE STUBBORN MARKS, A SMALL AMOUNT OF MILD SOAP APPLIED WITH A SOFT BRUSH IS EFFECTIVE. RINSE THOROUGHLY AND ALLOW TO DRY NATURALLY WITH A SHOE TREE OR CRUMPLED PAPER INSIDE TO MAINTAIN THE SHAPE. NEVER PUT CANVAS SHOES IN A WASHING MACHINE, THE AGITATION DISTORTS THE SHAPE AND THE HEAT DAMAGES THE SOLE ADHESIVE AND ANY LEATHER COMPONENTS.

PROTECTION

A FABRIC PROTECTOR SPRAY APPLIED BEFORE FIRST WEAR AND REAPPLIED PERIODICALLY CREATES A BARRIER AGAINST MOISTURE AND SURFACE STAINING. IT DOES NOT WATERPROOF THE CANVAS ENTIRELY BUT SIGNIFICANTLY REDUCES THE RATE AT WHICH MARKS SET. ON WHITE OR LIGHT COLOURED CANVAS, THIS IS PARTICULARLY IMPORTANT, PREVENTION IS FAR MORE EFFECTIVE THAN REMOVAL.

DRYING AND STORAGE

ALWAYS DRY CANVAS SHOES NATURALLY AND AWAY FROM DIRECT HEAT. RADIATORS AND DIRECT SUNLIGHT CAUSE THE CANVAS TO SHRINK AND DISTORT AND CAN YELLOW WHITE CANVAS PERMANENTLY. A CEDAR SHOE TREE INSERTED DURING DRYING MAINTAINS THE SHAPE AND ABSORBS EXCESS MOISTURE FROM WITHIN THE SHOE.

CANVAS MAINTAINED WITH CONSISTENT CARE LASTS FAR LONGER THAN THE MATERIAL'S REPUTATION SUGGESTS. THE EFFORT IS MINIMAL. THE DIFFERENCE IS SIGNIFICANT.