THE MOST SIGNIFICANT SHIFT IN MEN'S SNEAKERS IS NOT A SILHOUETTE OR A COLOUR. IT IS A PHILOSOPHY. THE MARKET IS MOVING, SLOWLY BUT WITH CONVICTION, AWAY FROM VOLUME AND TREND CYCLES TOWARD QUALITY AND LONGEVITY.
CLEAN, MINIMAL LEATHER SNEAKERS CONTINUE TO DOMINATE THE CONSIDERED WARDROBE. WHITE AND OFF WHITE REMAIN THE MOST VERSATILE GROUNDS. TONAL DRESSING, SNEAKER AND OUTFIT IN THE SAME COLOUR FAMILY, IS GAINING GROUND AS A MARK OF INTENTION RATHER THAN ACCIDENT. THE HYBRID SILHOUETTE, COMBINING THE CONSTRUCTION OF A DRESS SHOE WITH THE EASE OF A SNEAKER, IS NO LONGER AN EXPERIMENT. IT IS A STANDARD.
AT 1812, WE DO NOT FOLLOW TRENDS. WE MAKE SNEAKERS THAT OUTLAST THEM. THE MIDAS, THE ULYSSES AND THE ICARUS WERE NOT DESIGNED FOR A SEASON. THEY WERE DESIGNED TO REMAIN. THAT IS THE ONLY TREND WORTH INVESTING IN.
