THE CRAFTSMANSHIP OF SNEAKERS MADE IN ENGLAND

WHY MADE IN ENGLAND REMAINS THE STANDARD IN LUXURY SNEAKERS

ENGLAND'S RELATIONSHIP WITH FINE SHOEMAKING SPANS CENTURIES. FROM THE WORSHIPFUL COMPANY OF CORDWAINERS, FOUNDED IN LONDON IN 1272, TO THE NORTHAMPTONSHIRE WORKSHOPS THAT SUPPLIED CROMWELL'S ARMIES AND LATER PRODUCED THE BENCHMARKS OF GLOBAL LUXURY MAKING, THE ACCUMULATION OF KNOWLEDGE AND STANDARD IN ENGLISH MAKING IS WITHOUT PARALLEL.

WHAT MADE IN ENGLAND DESCRIBES IS NOT GEOGRAPHY. IT IS A PROCESS. THE SPECIFIC UNDERSTANDING OF LEATHER, LAST DESIGN, LASTING TECHNIQUE AND FINISHING THAT PASSES FROM ONE GENERATION TO THE NEXT IN WORKSHOPS, NOT CLASSROOMS. THE JUDGEMENT THAT MACHINES CANNOT REPLICATE AND THAT TAKES DECADES TO DEVELOP.

AT 1812, EVERY PAIR IS MADE IN ENGLAND BECAUSE THAT IS WHERE THIS KNOWLEDGE LIVES. NOT AS A HERITAGE CLAIM. AS A DESCRIPTION OF HOW THE SNEAKERS ARE BUILT AND BY WHOSE HANDS AND JUDGEMENT.